Did you know that 79 percent of search engine users report that they almost always click on natural search results, whereas 80 percent of search engine users attest to rarely or never clicking on the sponsored search results? Any online marketing expert will agree that the internet has become an extremely important marketing vehicle for businesses. The question is whether your company is making the most of this vehicle.
Of course, many small business owners are worried about spending money on online marketing, but doing so should be considered an investment in the future of your company. 30 percent of companies outsource some of their social media marketing currently, up from 28 percent in 2011, so you will be in good company! Greater than 40 percent of B2C marketers feel that SEO makes the most considerable impact on their lead generation capabilities. Another thing worth thinking about is that internet search brings in more than $22 for each dollar spent on it! An online marketing firm will absolutely capitalize on that investment.
Every online marketing expert knows that internet sales, which make up 7 percent of all retail sales at the moment, will grow to 9 percent of all retail sales in 2016. So too in 2016, greater than 50 percent of all dollars spent in the American retail sector will be influenced by online marketing and web visibility. For your company to reach its greatest potential in regards to rankings and sales, you should look for the best online marketing firm to which you can outsource SEO.
So which online marketing company would be best for you to partner with? That depends on a couple of variables such as the size of your budget and your industry. One thing, however, is certain. Excellent content is a must for effective online marketing and search engine optimization. The organic ranking of a website is increased by Seo because Search engine Optimization improves the overall quality and content visibility of the site. Therefore, your users need something that they can actually sink their teeth into, intellectually speaking, of course. Terrific content should be the biggest focus of your online marketing strategy, so you need great content writers above all else.
Another important area of focus for the online marketing firm you choose to work with is the expertise of the company in relation to social networking. After all, 90 percent of all adults on the web utilize social media sites extensively. You have to go where your potential customers hang out, so you should definitely hire an online marketing firm that has lots of experience with social media.